CX Insights from the Front Lines
Welcome to the HM Digital blog—where strategy meets implementation, and customer experience is more than a trend.
At HM Digital, we’ve been ahead of the curve since day one—starting with our roots as Europe’s first HubSpot partner. That same innovative spirit drives everything we do today, from architecting smart Zendesk setups to building custom tools that solve real business problems.
This blog is where we share what we’ve learned along the way—straight from the field. Expect honest takes, helpful how-tos, and practical inspiration for anyone looking to level up their customer experience infrastructure.
Apollo.io vs. Kaspr: Which Lead Gen Tool Is Best for Small B2B Sales Teams?
When it comes to powering up outbound sales, having the right tools in your stack makes all the difference. For small B2B sales teams especially, efficiency, affordability, and ease of use are non-negotiables. Two platforms that often come up in the conversation are Apollo.io and Kaspr—but which one is the better fit for your team?
Let’s break it down.
From Inbox Chaos to Scalable Support: How Small B2B Teams Can Win with Zendesk
If you’re running a small B2B company, chances are your customer support lives in a shared inbox—or worse, a messy spreadsheet.
It might work when you have just a few clients. But as your business grows, so do the problems: missed emails, duplicate replies, and no way to track what’s actually getting resolved.
The good news? You don’t need a 50-person team to run a great support operation. Zendesk gives small teams the tools to deliver fast, professional, and scalable support—without losing the personal touch.
Here’s how.
Your First Step in Digital Transformation: Map the Customer Journey, Not the Tech Stack
Digital transformation is one of the most talked-about strategies in business today. But too often, companies jump into it headfirst—only to realize they’re solving the wrong problems.
Here’s the hard truth: buying tools won’t fix broken processes.
Before you implement any platform—whether it’s a CRM, project management tool, or helpdesk—you need to understand the experience you’re trying to improve.
And that starts with mapping your customer journey.
Monday.com vs. HubSpot: Which Platform is Right for Your Team?
In the world of business tools, Monday.com and HubSpot are two of the most powerful—and popular—platforms for growing teams. But they serve different purposes, and deciding between them (or whether to use both) can be confusing, especially for small to mid-sized B2B companies.
So let’s break it down. In this article, we’ll compare Monday.com and HubSpot, highlight the pros and cons of each, and help you understand which tool is the better fit based on your specific needs.
Customer Experience Isn’t Just for the Big Guys: Why It Matters More for Small B2B Teams
When people talk about "Customer Experience" (CX), it’s easy to imagine huge corporations with full-time teams, slick automation, and sky-high budgets. But here’s the truth: for smaller B2B companies, customer experience isn’t just a nice-to-have—it’s a growth engine.
In fact, your CX might be the single biggest reason a client sticks around, refers you to others, or walks away.
Let’s break down why CX matters even more for small B2B teams—and how you can start improving it without needing an enterprise budget.