Monday.com vs. HubSpot: Which Platform is Right for Your Team?
In the world of business tools, Monday.com and HubSpot are two of the most powerful—and popular—platforms for growing teams. But they serve different purposes, and deciding between them (or whether to use both) can be confusing, especially for small to mid-sized B2B companies.
In this article, we’ll compare Monday.com and HubSpot, highlight the pros and cons of each, and help you understand which tool is the better fit based on your specific needs.
The Basics: What Are These Platforms Actually For?
HubSpot
HubSpot is an all-in-one CRM platform with a strong focus on:
Marketing automation
Sales pipeline management
Customer service tools
Website and content management
Reporting and analytics
It’s designed to manage the full customer lifecycle—from first touch to support and renewal.
Monday.com
Monday.com is a flexible work operating system (Work OS) that helps teams manage projects, processes, and workflows. It’s highly visual and adaptable, and it can be used for:
Project management
Sales tracking
Marketing calendars
Onboarding workflows
Cross-functional collaboration
In short, Monday.com is more of a task and process platform, while HubSpot is focused on managing customer relationships and marketing/sales funnels.
Monday.com: Pros
1. Highly Customizable Workflows
Monday.com allows teams to build workflows for nearly any function—from operations to client onboarding. Boards and automations can be tailored to fit unique business processes.
2. Team Visibility and Collaboration
Its visual layout makes it easy to see who is responsible for what, track status updates, and collaborate without relying on endless email threads.
3. Quick to Set Up and Use
Most teams can be up and running with basic boards and automations in just a few hours. It doesn’t require extensive onboarding.
4. Affordable for Cross-Department Use
Monday.com pricing is based on users, not contact databases. That makes it more budget-friendly to roll out across internal teams.
5. Integrates with Popular Tools
It connects easily with Slack, Gmail, HubSpot, and many more platforms, especially when paired with automation tools like Zapier or Make.
Monday.com: Cons
1. Not a Native CRM
While there are CRM templates, Monday.com lacks features like lead scoring, integrated email tracking, and automated nurture flows found in dedicated CRM platforms like HubSpot.
2. Limited Marketing Features
There are no built-in tools for sending marketing emails, building forms, or running campaigns. Additional platforms are needed to handle those functions.
3. Basic Reporting Capabilities
While Monday.com is strong for project visibility, its analytics tools aren’t designed for in-depth sales or marketing performance tracking.
4. Complexity at Scale
The more boards and automations you build, the more structure you’ll need. Without naming conventions and good governance, it can become disorganized quickly.
HubSpot: Pros
1. All-in-One CRM Platform
HubSpot combines CRM, marketing automation, sales tools, support ticketing, and website CMS in one ecosystem, making it easy to manage the entire customer lifecycle.
2. Powerful Marketing Automation
Create email campaigns, lead nurturing workflows, landing pages, and track performance with detailed analytics—all in one place.
3. Strong Sales Features
HubSpot offers deal tracking, pipeline automation, task reminders, and email integrations that help sales teams stay on top of follow-ups.
4. Comprehensive Reporting and Attribution
Measure which blog posts or campaigns generate leads, track conversion paths, and calculate ROI at a granular level.
5. Scalable as You Grow
You can start with the free CRM and layer on additional functionality (like Marketing Hub or Service Hub) as your needs evolve.
HubSpot: Cons
1. Can Become Expensive
The free version is generous, but advanced features—especially in marketing—can become expensive as your contact list grows.
2. Steep Learning Curve
With so many capabilities, HubSpot can feel overwhelming. Full onboarding often takes more time and training than tools like Monday.com.
3. Less Flexible for Internal Workflows
While HubSpot is excellent for customer-facing tasks, it’s not ideal for managing internal processes, project planning, or cross-departmental collaboration.
4. Limited Collaboration Views
Compared to Monday.com’s task boards and visual workflows, HubSpot offers fewer options for visualizing task-based work across teams.
Which Platform is Right for You?
It depends entirely on your goals. Here's a simplified breakdown to help you decide:
Use Case + Recommended Platform
You need to automate and track marketing campaigns -> HubSpot
You want a CRM with sales and deal tracking -> HubSpot + Monday CRM
You need to manage internal projects or delivery workflows -> Monday.com
You want to improve team collaboration and visibility -> Monday.com
You’re a small B2B team managing both sales and delivery -> Both (or start with Monday + a lightweight CRM)
Using Both: A Powerful Combination
In fact, many of our clients use both platforms together.
For example:
Use HubSpot to generate and nurture leads, track contacts, and manage sales
Use Monday.com to manage what happens after the sale—onboarding, delivery, client success, and internal collaboration
This approach keeps your customer-facing and internal operations aligned and efficient.
At HM Digital, we specialize in helping companies connect the dots between platforms like HubSpot, Monday.com, and Zendesk—creating seamless, end-to-end experiences across departments.
Need Help Choosing or Connecting the Two?
We know both platforms inside and out—starting with our roots as Europe’s first HubSpot partner, and now as a Monday.com partner.
We can help you:
Assess your needs and choose the right platform (or combo)
Design customer-centric workflows that scale
Integrate tools to reduce manual work and improve visibility
Train your team for long-term success
