Apollo.io vs. Kaspr: Which Lead Gen Tool Is Best for Small B2B Sales Teams?
When it comes to powering up outbound sales, having the right tools in your stack makes all the difference. For small B2B sales teams especially, efficiency, affordability, and ease of use are non-negotiables. Two platforms that often come up in the conversation are Apollo.io and Kaspr—but which one is the better fit for your team?
Let’s break it down.
Overview: What Do These Tools Do?
Apollo.io is an all-in-one sales intelligence and engagement platform. It offers access to a vast B2B contact database, email sequencing, enrichment, and CRM integrations—all designed to streamline outbound prospecting.
Kaspr, on the other hand, is a more lightweight tool focused primarily on contact data enrichment. It’s a Chrome extension that helps users find phone numbers, emails, and LinkedIn profiles directly as they browse.
Feature Comparison
Pros & Cons
Apollo.io Pros
Huge contact database (including verified emails and phone numbers)
All-in-one outbound platform (data + email outreach)
Great CRM and Zapier integrations
Powerful filtering to find laser-targeted leads
Scalable with growing sales teams
Apollo.io Cons
More complex interface—can be overwhelming at first
Limited credits on the free plan
Some reports of data accuracy being hit-or-miss for niche markets
Kaspr Pros
Super easy to use with LinkedIn
Chrome extension gives real-time access to contact info
More accurate for contact enrichment on specific profiles
No need to leave LinkedIn to get data
Kaspr Cons
Not ideal for building lead lists at scale
No outreach tools (e.g., no sequences or email tracking)
Can get expensive with pay-per-lead pricing
Limited integrations and analytics
Ideal Use Cases
💡 Our Recommendation for Small B2B Sales Teams
If you’re a small sales team looking to scale your outbound prospecting with a tight budget and need both contact data and outreach tools, Apollo.io is the better long-term investment. It gives you more bang for your buck with list-building, sequences, and CRM sync all in one place.
However, if your team:
Focuses almost exclusively on LinkedIn prospecting
Needs a simple plug-and-play tool for contact info
Doesn’t need outreach automation (yet)
Then Kaspr is a great starter tool—especially if you're just dipping your toes into outbound prospecting.
Final Verdict
Choose Apollo.io if you’re:
A small B2B sales team planning to scale
Running multi-touch outreach campaigns
Looking for one tool that does it all
Choose Kaspr if you’re:
LinkedIn-first in your lead gen strategy
In need of simple, fast enrichment
Looking for a quick way to test outbound without overhauling your stack
Both are solid tools—but the best one depends on your sales process maturity and workflow.
Interested in discussing how you can accelerate your business with our sales tech solutions?
